20 March 2012

The News - News

The News - News

5 Products You Shouldn’t Buy Online

Posted: 19 Mar 2012 04:30 AM PDT



The trend of shopping online is no more new to us. Shopping online is convenient as well as less expensive. There are several online shopping websites available which offer you everything, right from latest smartphones to books. Ken Wisnefski, Founder of WebiMax, an online marketing firm says, "Whether it's a big online retailer or a smaller one, the reality is that most things are going to be a much better price online."

But every convenient thing comes with a cost. While ordering a product online and shipping it to your home will make you pay shipping and handling fees. These can wipe out any price advantage an online merchant might have. There are a few classes of products that can be found at a lower price online than in a physical store. According to shopping experts, listed below is the list of products you should drive to the store to buy.


Really Heavy Things

If you feel you win out on price while buying products through online retailer, the cost to ship it to your home might erase the price advantage. This is particularly true of heavy items, such as televisions.

Wisnefski says, "You'll see sites that have a good price, but they're trying to get it to the East Coast from Arizona and a lot of the time … it might be better to go to Best Buy."

Of course, that's not the case every time. A number of sites offer free shipping if you meet a minimum purchase and some big retailers will sell an item on their website and ship it for free to your local store for pickup.

Wisnefski says, "Some of these smaller retailers entice you with price and then make their margins on shipping costs." If you search on Google for a model of TV and a retailer you've never heard of selling at a low base price, take a really close look at what it's charging for shipping. Probability the final price is going to be higher than most established online retailers.



You may also want to stay glued to traditional retailers if you're looking for big appliances, such as washing machines and refrigerators. While shipping costs come into play here, there's an even bigger factor at work.

Teri Gault of TheGroceryGame.com says, "Big-ticket items can be cheaper in stores, because you can haggle or use cash. And with furniture and appliances, you can buy the floor model reduced so much that it can beat online prices."

When looking to save on appliances at a bricks-and-mortar store, Crystal Paine of MoneySavingMom.com advise getting a floor model "that has some scratches on it."

Sales associates on the floor at big appliance retailers will often be authorized to bargain for the price of a large appliance. Plus, with a sales commission on the line, many of them will be all too happy to take some money off the price to close a sale. That's an experience you just won't get on Amazon.Com.



Though websites like Amazon.Com is making a play with its "Subscribe and Save" program, which gives you up to 15 percent off on groceries you order on a regular basis, they still can't try to win with the kind of discounts you tend to see at local grocery stores and supermarkets.

Paine says, "For sure, groceries are cheaper. Amazon has become a lot more competitive in the last two years with things like diapers, but most of the time they are not going to meet what you can get with coupons." Similarly Gault feels that groceries and small packaged goods can be cheaper in stores because of the popularity of coupons, sales and weekly markdowns. She adds, "Anything that's consumer-packaged goods, groceries, health and beauty products, toilet paper – are cheaper in stores if you're using coupons." If you want to save on food, heading towards a physical grocery store is the best way.



Wisnefski says, "Clothing seems to be one area where it's cheaper in stores. A lot of that inventory has already been shipped to the location, and if they have excess merchandise, you'll find that stores are more apt to cut prices."

But that doesn't mean you can't shop for clothes online. The saddest part is you can't try the clothes on before you buy them. Buying clothes in stores starts to look a lot more attractive here. The benefits of shopping for clothes in stores are better at outlet stores, where prices are much lower than anything you're likely to find online.

Gault says, "There are high-end designer clothes that you can't get online at as much of a reduction as in an outlet store. But you have to go out of your way to get it – so they don't compete with regular retailers, they can only put outlet stores way out in certain places."

Cheap Stuff

Groceries are among a larger class of items that are better to buy in stores. While costly consumer electronics are typically better on the web, less-expensive everyday items from shampoo to pens are better to be bought in an old-fashioned store.

Shipping is an important factor here. While Rs 50 to ship a shirt might not create much of a difference but if you're saving Rs 200 off the price online, it makes a very big difference if all you're buying is, for instance, a bottle of shampoo. Sometimes these less-expensive items don't add up to a website's free shipping threshold, you are left paying Rs 50 to ship a Rs 100 purchase.

The base price tends to be better in stores for such items. Moreover there are no discounts available online.

Customer Adoption through Mobile Solutions

Posted: 19 Mar 2012 04:20 AM PDT


Mobile marketing is the "Next Big Thing" as more and more smartphones are being made and mobile Web browsing gaining popularity. Companies have already started to market through this channel to utilize their resources and strategies to the maximum. Many marketers will soon experiment this channel as well. Many customers today want to market their products in every way possible. While people book their travel and movie tickets from phone/web, it has become an essential way of marketing for merchants/business owners to promote their products through this channel. According to report from Gartner, worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2010. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices.
A customer is always available on his mobile phone and will surely read the SMS he receives. There are ways to boost the business as well as win the customer's heart confirming he's a trusted one. Here is a quick review on what the ways are and why it is important that you do it.
Always make sure, before starting the first mobile marketing tests, consider including categories of mobile websites from a marketing expert. Also, prepare a list of mobile communication options and advice for planning the marketing strategy. Business organizations should make their marketing in such a way that it allows the mobile customers to enter the required information on the go if they have a smart phone or a tablet to get control and management mechanisms which are easier to handle.
Few of the payment solutions that made a major impact here are walletXpress and bonusXpress which were initiated by Siemens CMT. These mobile solutions obviously stimulate customer adoption to the new payment service and in return boosts loyalty by providing a smooth and hassle free shopping experience. Mobile solutions and services now positively impact not only the small business sectors but also the large ones by helping them reduce paper work, decrease overall labor expenses and increase end customer satisfaction. These mobile based solutions should be viewed by these companies as the solution and not as a struggle. These solutions when properly implemented help us save a lot of money thereby keeping our focus on the business even stronger.
While making such mobile solutions for the company, always keep a few things in mind:
*Optimize the website which can be accessible from mobile devices.
*A business should start collecting mobile phone numbers to enable their mobile marketing. This will keep the customers updated on the product updates, deals, offers and so on.
*The email marketing and messages to be easily readable from mobile devices as it eases the strain of getting onto the net and viewing the website to get just an update. This could be a good strategy.
*The digital outpost be built and should be engaged in social media, in location services and rating sites.
* Develop your own mobile app to stay in touch with your audience directly.

Big Brands That Are in Trouble

Posted: 19 Mar 2012 04:15 AM PDT

Globalization and increased competition compound the number of new brands. Many companies that produce goods and services for consumers use various strategy and formulas to boost the sales and market shares of brands. Most of the time these strategies click, while at times the company notices that these strategies are irrelevant and have been losing traction with consumer. Often the management of the big existing brands does face a serious dilemma — quite apart from the effects of the current global economic downturn.  A common phenomena existing in these big brands that are diminishing their value in the market is 'risk of bankruptcy or major restructuring', 'risk of takeover', 'mismanagement' and some 'major turnovers'.

Listed below are few such brands




AOL is known for its online software suite. There was a time when AOL announced it had 34 million subscribers at its peak.  It was in the year 2000 AOL and Time Warner merged under the name AOL Time Warner for $160 billion. The merger did not prove fruitful and this resulted in Time Warner going public again in 2009. Revenues have since declined sharply. Since the merger in 2001, the value of AOL has dropped significantly from its $240 billion high.  On February 25, 2009, AOL merged AIM Profiles with Bebo.  But again the companies were battling with the thought of shutting down or selling Bebo. They managed to wrap this issue successfully but with a huge loss on investment. AOL's financial losses are so bad they're starting to float the idea of selling the company. AOL recently purchased The Huffington Post for $315 million. The fourth quarterly results was disappointing as the profit fell 66 percent to $22.8 million, or 23 cents per share, from last year’s profit of $66.2 million, or 61 cents per share. Revenue, meanwhile, decreased 3.2 percent to $576.8 million.




Kodak, the company that revolutionized photography over a century ago with the world’s first practical film camera is now dealing with bankruptcy. According to Bloomberg, there are serious concerns about Kodak’s solvency as a company. In the year 2011, the company unexpectedly borrowed $160 million in cash. The stock lost nearly a quarter of its value, bringing its decline for the year to a dispiriting 70 percent. It was in 2000s when the concept of films started diminishing, Kodak could failed to get into the race and read the trend. This ceased the production to a great extent. As a result the sales dropped, stocks fell in prices, quarterly losses.




Looks like the CEO of sony is out on a bumpy rid, as the company reports that they are headed for a greater than expected $2.9 billion annual loss. Even sales of Sony Music Entertainment fell by 11.7 percent. While Apple makes billions every quarter, Sony is struggling to make a single dollar due in part to whole product categories such as their Bravia TV and Playstation Console divisions failing to deliver a return on invest.




In the first quarter in the year 2009 AMD suffered a net loss of 416$ million. The loss was worsened by charges related to the spin-off of AMD’s chip manufacturing operations into a new company, Global Foundries. MD’s revenue fell 21 percent year on year to 1.2 billion dollars. Intel’s recent Xeon E7 refresh has left AMD behind.



Mallya's kingfisher is rolling under a mountain of debt. The Income Tax (I-T) department has initiated action against Vijay Mallya-run Kingfisher Airlines for failing to deposit Rs 154 crore in the government’s account after having deducted the amount as tax from the salaries of its employees. From late February, 2012, Kingfisher Airlines started to sink into a fresh crisis. They are struggling to pay its fuel bills and staff salaries. Recently, the airline has cancelled several flights and suspended operations of its budget carrier Kingfisher Red.

How Can You Be A Thought Leader in The Workplace?

Posted: 19 Mar 2012 04:08 AM PDT


The strong chain of decision making, powerful vision and passion, team building skills, and of course your personality paves your way to become a great leader. A great leader should be a thought leader in characteristics. But, how do you distinguish a thought leader?

Thought leaders are said to be people who are acknowledged among their peers for pioneering ideas; who boldly endorse those ideas, and who earn respect from the outside world for their deep understanding of their business, the needs of their clients, and the broader marketplace in which they work. Either it David Ogilvy or Steve Jobs, they led their world with unique ideas. Why there are not many great leaders, I meant thought leaders? Yeah, it cannot be so easily achieved. Being a thought leader in your workplace will be a challenge as your communications and reputation limited at office.

In one of her article in personalbrandingblog.com, Heather R. Huhman, a career expert suggests 'three tips to become recognized as a thought leader in your workplace'.


Brand yourself (Create a Presence):


r /> Apart from holding the system of 'Q-CAT' in decision making, you have to master at least 'one skill' which can be an added value as it makes you a forerunner in the specific area of your business. Also you have to create your presence possibly everywhere so that you will be known in general than your specific area. Giving a talk on TV shows, writing quality content on your personal blog, building relationship with other thought leaders, giving public speeches, publishing books or articles are best ways to create your presence.


Be a mentor:

If you are a sub ject matter expert who is beyond competence in job, you have the passion, experience and intelligence to talk about it. As any other thought leader, you also need to mentor others. As you mastered in the subject, you can easily help others with your unique thoughts and ideas.  Mentoring an intern or an entry-level employee will help you as well. You will be motivated to learn and know enough about your industry to assist them.


Address your limits:

Heather R. Huhman says that knowing everything is not possible but it is better to know what you don't know. If you are excited to overstate things which you don't know, you probably risk your credibility and dependability. Also to know a person who is expert in that field of subject will help you to give a reference and it can enhance dependability on you. According to Heather Huhman, "The best practice is to refer to someone who does know. In the end, they may return the favor when someone could use your expertise."

If Patents Are Weapons, These Companies Are Armed To Teeth

Posted: 19 Mar 2012 03:57 AM PDT

Patents are ‘Intelligent Bombs,’ which have the capacity to put an entire company out of business, overnight. They are used as weapons for attack and defense rather than as an innovative productivity tool. We saw many a patent war in the recent years between technology giants including the latest Yahoo’s attack on Facebook. As John MacPhail of Baker & McKenzie law firm says, “Patents are being used as an offensive measure, if you don’t have any patents, you don’t have any weapons in your armory.”

Business Insider compiled a list from U.S. Patent Office’s database to find out which technology giant has the biggest patent army under its name and the list does have some interesting surprises.


Amazon: 448 Patents.

It holds a few patents, but has a powerful one in its pocket- The ability to buy stuff online with a single click.


AOL: 533 patents.

Recently AOL CEO Tim Armstrong told Wall Street Journal that AOL has some strategy related to patents and hinted that he might be ready to use them like Yahoo did.


Yahoo: 1,029 patents.

We all know what Yahoo is doing now with its patents.


Verizon: 1,110 patents

The global broadband and communication company which was founded as Bell Atlantic Corporation in 1983 now has around 1,110 patents.


Google: 1,124 patents.

Google is a big player, but still it has only a small number of patents compared to the rivals, which is one reason why it is acquiring Motorola. Google will get around 17,000 patents along with the acquisition.


Dell: 2,489 patents.


Apple: 4,649 patents.

Apple, the most reputed company in the world owns 4,649 patents.


Oracle: 3,371 patents.

Oracle also owns 7,618 patents filed by Sun Microsystems, which it bought a few years ago.


Cisco: 7,208 patents.


Nokia: 9,615 U.S. patents.

Nokia, the Finland based world’s largest manufacturer of mobile phones operates in more than 120 countries and has many patents outside U.S.


Lucent: 11,713 patents.

Lucent was originally AT&T Technologies, which included Bell Labs, the research arm of the old Telco giant. Lucent was acquired by French telecom equipment provider Alcatel in 2006.


Ricoh: 14,363 patents.

The Japanese company produces electronic products, primarily cameras and office equipments like printers and fax machines.


Microsoft: 19,800 patents.

Microsoft was the one corporation which grew large and successful without patents. They relied on copyright. But with the increasing patent collection of rivals, the company also began to make a patent portfolio.


Motorola: 21,027 patents.

21,027 patents are granted in Motorola’s name. But with the acquisition of a part of it by Google- Motorola wireless- Company will lose about 17,000 patents.


Intel: 21,153 patents

The world’s largest and highest valued semiconductor chip maker had recently bagged a $120 million hoard of patents.


Xerox: 23,603 patents.

Xerox PARC was once a famous research centre ran by Xerox where many visionaries like Steve Jobs and Bill gates visited to get ideas like computer mouse and graphics.


Hewlett-Packard: 23,904 patents.


Sony: 36,508 U.S. patents


Canon: 46,322 U.S. patents.


Samsung: 47,855 U.S. patents.


IBM: 70,715 patents.

IBM is the top runner in the list of United States patent recipients for more than 10 years. It is one of the first Companies to view patents as a revenue stream and now earns more than $1 billion a year from it.



Intellectual Ventures, the World’s largest patent “aggregator” supposed to own 30,000 to 60,000 patents according to a recent research. It claims to have collected more than $2 billion in licensing fees. It has assigned a lot of patents to shell companies and is hiding the business.

Top Trends Among the Young Workers

Posted: 19 Mar 2012 03:47 AM PDT

As the recession has hit harder worldwide, it is the young career aspirants who are hit badly by the present economy. However, the trends for the young generation workers are less encouraging because of the unemployment rates which have increased rapidly despite the strong job growth in the sectors where young professionals are more likely to find a job. In India, you all may call the young adults as the key agents of the social change, but the fact is that it is the youths who are facing the toughest challenge of the 21st century’s economic development. In our country, a significant number of youngsters are underemployed, unemployed and some are working for long hours without any secured workplace arrangements. So many of youngsters are working hard for a low paying job as it has become difficult to find a job in this tough job market. So, if you look at the modern trends of youngsters related to their work is quite less encouraging. If you look at the survey facts released by the Pew Research Center, most of the facts are very much true in the Indian context as well. Here is a look at the key findings of the Pew survey:

1.Youngsters are very badly hit by the recession: Youngsters are at present going through the toughest time in today’s economy globally because of the recession. Every year, there will be millions of graduates looking out for a good job in the job market. But very few hard working and you can also call them as lucky people who get into a good profession and the rest will be in search of a job even after one year of completion of their graduation.


2. Today’s youths are facing more employment problem than their parents: It is absolutely true that; today’s Gen Y workforce is facing more problems when it comes to employment as the economy has become tough to beat. It is said that, even though many youths are employed, it has become difficult for them to save their earnings for their future life. In this case, it must have been better for their parents, as they had some opportunity to save their money for their future when compared to their children.


3.They are taking too much time to be financially independent: With the unemployment tag at their back, many of the young adults are taking more time to be financially independent. Many are in search for a job even after one year of completion of their graduation in their respective fields. It is said that if you are an engineer or a doctor you can find a job easily than any other profession. But in today’s economy, even many of the engineers in India as well as in the global level has been hit by unemployment and there are many examples in the recent years where many of the software professionals are losing their jobs because of recession.


4.Despite being unemployed, some youths have the confidence of getting a good job: Even though some of the youngsters are unemployed, they haven’t lost their confidence of getting a job very soon. Yet, many of the youths are feeling more vulnerable if they lose a job as they feel afraid of not getting a new job. Because of that reason, many of them are sticking into their current job and have thought that it is their career.


5. Some are facing lack of education required for the job: As there is technological advancement everywhere, many of the youths who are not skilled enough technically are facing more problem to find a job. Especially if you see in India, many of the young youths from rural areas are facing the lack of technical skills and because of it they are failing to get good jobs in the job market. Some professions at present are demanding higher studies and this has turned out to be the biggest problem as not everyone has the ability to spend so much money for their studies. This can be another reason why many are going in search of low paid jobs in this tough job market.

How India Became America

Posted: 19 Mar 2012 03:37 AM PDT

There isn't a real wall separating India from the rest of the world and in fact, technology and globalization have brought down the last bricks on this wall of separation. Starbucks and Amazon have made their intentions clear on entering the alluring Indian market. While Starbucks plans on opening its first outlet in the coming summer, Amazon has already started a comparison shopping website in the country. In an op-ed on the New York Times, Akash Kapur writes that the arrival of these international giants signals the latest episode of India's significant process of Americanization.

This emblematic transformation to the American consumerism and the techie culture of the West is quite distinctive, Kapur wrote in his piece titled "How India Became America." Ever since India initiated its economic liberalization policies in the early 90's, the country saw a newly liberated population increasingly indulging in an awakened consumer instinct and self-expression.

Explaining the difference between the Indian mindset and the American attitude in the earlier times, Kapur quite conveniently quoted R.K. Narayan who wrote, "Indian philosophy stresses austerity and unencumbered, uncomplicated day-to-day living. America's emphasis, on the other hand, is on material acquisition and the limitless pursuit of prosperity." As time passed and the country underwent a change of economic paradigm, by early 2000's, Narayan's views seemed outdated as India began to see tangible and intangible manifestations of Americanization.

Thousands of American brands reached the Indian shores, American businessmen flocked to the Indian market realizing the endless opportunities, the outsourcing companies began spending big on teaching its employees on what America is and the Indian youth echoed the Americans idioms and accents like never before – the author lists those tangible manifestations. And the intangibles were, he says, the new spirit of the country, a rebirth of thoughts – "a can-do ambition and an entrepreneurial spirit," which is distinctively American. There was a change of approach in the country's moralistic rejection of capitalism and fatalism.


The new awakening could be felt everywhere – from bookstores where the stacks overflowed with books titled 'India Booms', 'The Indian Renaissance' etc to many global studies suggesting Indian optimism and a new found admiration for the great American thoughts – "globalization, free-market capitalism,  multinational companies etc."

India's Americanization has been, in many ways, a wonderful thing as it lifted many from poverty, seeded the ideas of individual achievements, and initiated the process of dismantling the repressive old order in the society. However, the author laments about the complexity and ambivalent nature of the American style of prosperity. He sees an agricultural and environmental crisis and a weakening social structure under the weight of new money. "The American promise of renewal and reinvention is deeply seductive and is profoundly menacing" – he concludes.

Do the author's arguments really make modern India a replica of America?  Fundamentally NO. While liberalization gave wings to the long suppressed Indian soul that was never austere or dour by choice, it didn't make us American. Instead, there have been endless possibilities and this consumerist capitalism gave us a new line of thinking with regard to our habit of matching priorities to resources. We began to exhibit our rising fortunes and this reflected in our increased spending in malls, holidays, brands etc. While both would admit the fact that we share many strengths and flaws in common, we remain unique in cultural iteration.


Posted: 18 Mar 2012 11:05 PM PDT

Sonic List Builder

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Perhaps the most incredible benefit of e-mail marketing is the cost efficiency. Once you have a strong e-mail list, you can deliver a marketing message to a vast number of highly targeted prospects.


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How Does Sonic List Builder Work?

Sonic List Builder 

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We all know that generating traffic to our websites is not a cheap thing to do. It requires a lot of time and effort, and often times traffic can lead to a significant portion of our marketing budget. Once we get traffic to our webpage we really need to convert that prospect, and what better way is there than by getting their e-mail and building a relationship with them?


98% of internet marketers claim to regret not implementing and optimizing e-mail list building techniques in their early days. As you become a more experienced internet marketer the reasons become obvious. It is much "cheaper" to contact a customer you already have, than to acquire new customers, which is the exact result of building an e-mail list.



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Thousands of internet marketers will start building their e-mail list from scratch in 2012 and finish up the year with a list that is 6 figures in size. In terms of marketing, e-mail lists provide unprecedented leverage that can earn you thousands of dollars with the click of a mouse.


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Sonic List Builder – Ultimate List Building Tool??

Posted: 18 Mar 2012 10:58 PM PDT

Sonic List Builder


Sonic List Builder


Sonic List Builder is a a revolutionary internet marketing tool to build your list at blazing speeds. If you have been involved in making money online for any mount of time, you are probably very aware that the money is in the list.


The primary reason that a list is so incredibly powerful is due to the leverage possibilities. When someone opts in to your e-mail list, that means they are interested in what you have to offer. As your list grows and you acquire more and more people interested in what you have to offer, probability and statistics take over, and a portion of these people will begin to buy offers you promote.


An e-mail list is incredibly powerful for many reasons, but perhaps the most powerful feature of a strong e-mail list is the cost efficiency of advertising. It only takes a few minutes to type up an e-mail, and with the simple click of the mouse you can deliver your message to a massive audience who are already interested in what you have to say – for free. You will be hard pressed to find any sort of advertising now or in the future that beats the cost efficiency of e-mail marketing. Acquiring a massive list of targeted customers is no doubt the most desired asset of any internet marketer.


Sonic List Builder is a brand new internet marketing tool developed by Chris Moran, who is a well known and successful internet entrepreneur with a long lasting reputation of creating high quality e-list building tools.


If you are ready to start building a highly profitable e-mail list, I recommend you continue reading this Sonic List Builder review.


What is Sonic List Builder?


If you are new to internet marketing and have not started building a list yet, now is probably a good time to think about doing so. The number 1 regret of successful internet marketers is the lack of building a list in their early days of marketing. Sonic List Builder is a tool that will help you begin building a huge list before you lose out on future "cheap customers". Cheap customers is not a derogatory term, but rather a way to refer to the lack of cost involved to contact this customer again.

As many internet entrepreneurs know and will openly tell you, driving traffic to a website or offer is not an inexpensive thing to do. Often times it can cost hundreds of dollars in advertising to bring a good level of high quality traffic to your offer. If you take the time to integrate methods in which you can acquire the e-mail and contact details of the potential customer entering your website you have that customer for life.


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If you take a moment to think about this, it is actually quite astonishing. I personally know people who have e-mail lists in excess of 500,000 customers. Once you acquire a list of this size, even ridiculously tiny, statistically unheard-of low, click through rates have the potential to earn you thousands of dollars with one click of the mouse.


If making thousands of dollars by clicking your mouse one time interests you, Sonic List Builder might be something you want to consider investing in.



Sonic List Builder Review


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